Best Blog Posts: Videography, Events, Podcasts & Video Marketing

Hiring & Pricing: choosing the right setup

For businesses comparing options, budgeting, and understanding what you’re actually buying.

If you're weighing up whether to hire a solo operator or a full crew, start with freelance videographer vs video production company — it breaks down differences in reliability, scalability, creative control, risk, and what happens when something goes wrong on the day.

If your question is purely budget-driven (and you want realistic numbers, not vague “it depends”), you’ll want how much does a videographer cost in London. It’s especially useful for planning marketing shoot days, interviews, podcast capture, and event highlight edits.

For a broader view of why demand has surged (and what people actually use videographers for now — content, events, recruitment, brand trust), read why people are hiring videographers in 2025.

Event filming: conferences, shows, gigs & audio

How to capture live moments properly — even when conditions aren’t ideal.

Tight venue? No tripod space? People in the way? This guide is built for exactly that: how to film a show with limited space — ideal for theatre, dance shows, school productions and cramped event layouts.

If you’re attending an event and you want to come away with content that actually sells (not just a shaky highlight reel), start here: you need to capture more video at your next conference. It focuses on capture planning for social clips, sizzle reels, testimonials, and future promos.

Trying to keep it professional but cost-effective for music gigs and conferences? This one’s a strong overview: capture your music gig or conference professionally and cheaply.

And if your biggest fear is “the video looks good but sounds awful” (a very real problem), read how we ensure good audio in event videos — microphones, feeds, backups, and how to stop audio being the weak link.

Podcasts: launching, standing out & clipping

If you’re building a podcast brand, these are the high-impact reads.

If you're starting from scratch and want a full roadmap (format, equipment choices, guest flow, distribution, and growth), go to starting a podcast and making it a success — the ultimate guide.

If you already have episodes but you’re struggling to cut through, you’ll get value from make your podcast stand out in a crowded market — positioning, visual identity, hooks, and how to look premium without overcomplicating it.

For growth, clipping matters. This tool-focused breakdown helps you choose the right workflow: the best clipping software to help your podcast go viral.

And if you want a “bigger show” look (and more flexibility for shorts), explore expand your podcast with virtual studio wide shots.

Video marketing: storytelling, strategy & becoming the publisher

Less “post and pray”, more structure that builds trust and bookings.

If you're trying to build a brand people actually remember, start with narrative: how to implement video storytelling in modern marketing. It’s a practical look at turning features into meaning, and content into a journey.

If you feel like every business is shouting and no one is listening, this one’s your blueprint: creating differentiation in a noisy crowd: becoming a publisher. It’s about consistency, point-of-view, and building your own “media engine”.

For the bigger mindset shift (video as a core marketing pillar, not a side quest), read video is the only 2025 marketing strategy for most companies and pair it with it’s not too late for a social media video strategy for a more practical “start from here” angle.

Finally, if you want proof that trust beats polish, this article is gold: how genuine testimonials beat big budgets every time.

AI & 2026: what to do (and what not to do)

A balanced view: use AI to speed up output — without wrecking trust.

If you're trying to work out what “AI video” actually means in real terms this year, start with AI video in 2026 — a non-negotiable guide. It’s geared toward businesses who want to stay competitive without becoming soulless content factories.

And if you’re worried AI tools will cheapen your brand (or you’ve already seen “uncanny” outputs hurting credibility), this is a smart cautionary read: how not to use AI photo/video tools in marketing.

If your end goal is training content, onboarding, internal comms or knowledge sharing, why micro-learning is the future of workplace training is an excellent bridge between video strategy and practical workplace adoption.

Social & viral: vertical drama, clips & concert content

Useful if you want attention without losing the plot.

If you’re experimenting with short-form storytelling, hooks, and punchy episodes, you’ll enjoy using vertical video short dramas to make your videos viral.

For practical capture tips that translate directly to reels and TikTok (especially for live music), go for top tips for capturing concerts for socials.